With a background in B2B and B2C, I have a track record of delivering superior product propositions and implementing effective marketing strategies leading to increased revenue, brand awareness and customer buy-in. A passionate communicator that can motivate and influence decision makers at all levels. I have a track record in managing a range of high profile, high value and complex projects that have contributed to increased profitability year on year. I am a leader with integrity, passion and the drive to succeed by involving all levels of the team to ensure an integrated and cohesive approach to achieve business goals.
I’m passionate about my work, I love marketing and have a history of driving the role, the team and the business to greater results. Over the past 20+ years I habe gained experience and exposure to various segments including Aviation, Automotive, Defense, Industrial, Oil & Gas, and Retail, across the Asian, EMEA and American markets, I bring depth, experience and quality to every role. I deliver!
I have a diverse range of technical and people skills which I am constantly looking to grow and improve. Similarly, I believe to get the best from people you need to engage, help them develop and then empower them to succeed. With experience developing strategies which utilise traditional and digital mediums to promote products and services within B2B and B2C markets, I bring creativity, quality and drive to the table. I enjoy getting my hands dirty to, it’s about getting involved.
Team and project management is truly where my experience comes to the fore. I am able to take an idea, develop and build upon it, translate it into an effective brief that allows the team, to deliver the desired result at the right time and for the right cost.
- Market analysis & segmentation
- Strategy & campaign development
- Brand definition & management
- Internal & external communication planning
- Delivery of go-to-market initiatives
- Project & campaign management
- Stakeholder management
- Mixed channel marketing
- Team creation & development